DMagical

Terms of service

Last updated 30 September 2026

The agreement

These terms are the agreement between you and GTM Development Johansen (organisation number 937 103 794, Maristuen 3, 9011 Tromsø, Norway), which runs DMagical ("we"). By creating an account you accept them. If you sign up on behalf of a business, you confirm you can bind it, and "you" means that business.

Accounts

  • You must be 18 or older and give a real email address.
  • Keep your password to yourself. You are responsible for what happens in your account, including what your team members do.
  • An organisation can have several workspaces (for example one per brand or client). The owner and admins control billing and who has access.

Plans and payment

  • New accounts start with a free trial. No card is needed for the trial. When it ends, automations pause until you choose a plan.
  • Paid plans are billed monthly or yearly in advance through Stripe and renew automatically until cancelled. Prices are shown on the pricing page and at checkout, excluding any VAT that applies.
  • The Results plan has no fixed fee. Each month we charge a percentage of the sales DMagical tracked back to your posts and conversations that month, with a monthly cap, both shown at checkout. Tracked sales are the ones your connected sales source reported and our link tracking attributed; you can see every one of them in the app and mark any as not ours before the invoice is created.
  • You can cancel at any time in Settings, Billing. You keep access until the end of the period you paid for.
  • If you are not happy within 14 days of your first paid charge, write to support@dmagical.com and we refund it in full.
  • We may change prices with at least 30 days' notice by email. Changes apply from your next renewal.

Studio balance

Generating images and video costs us money per generation, so the Studio runs on a prepaid balance. The price of each generation is shown before you start it, and only successful generations are charged; failed or blocked ones are refunded to your balance automatically. The balance does not expire while your account is open. Unused balance is refunded on request when you close your account, minus any amount already used.

Acceptable use

You may not use DMagical to:

  • send spam or messages people did not ask for, or message people who have not interacted with your account first;
  • deceive people, impersonate someone, or run scams, including fake giveaways or payment requests;
  • promote illegal goods or services, or anything Meta's policies prohibit on Instagram;
  • target children or send adult or sexual content;
  • collect data you have no right to collect, or use collected data for purposes the person did not expect;
  • generate content that infringes others' rights, depicts real people without their consent, or is designed to mislead;
  • probe, overload or try to get around the security or limits of DMagical or Instagram.

We may pause automations or suspend an account that breaks these rules, and we will tell you why.

Instagram

DMagical works through Meta's official Instagram API and follows its rules: a private reply can be sent once per comment within 7 days, and a conversation can only continue within 24 hours of the person's last message. Meta controls that API and can change or limit it. We are not responsible for Meta's decisions about your Instagram account, and DMagical is not affiliated with or endorsed by Meta.

AI replies and generated content

AI replies are written from the information you give DMagical and the conversation so far. They can be wrong. You decide whether AI replies are on, what they may say, and when they hand a conversation to a person; you are responsible for messages sent from your account. Generated images and video are yours to use, subject to the rights of anyone shown in reference images you supply. Where the law or a platform requires AI-generated content to be labelled, labelling it is your responsibility.

Your content

You own your content and your data. You give us permission to store and process it only to run DMagical for you. You can export your contacts and sales at any time.

Data processing

For personal data of your audience (people who comment on or message your Instagram account), you are the controller and we are your processor under Article 28 of the GDPR. We:

  • process it only on your documented instructions, which are the settings and automations you create;
  • make sure everyone with access is bound by confidentiality;
  • keep it secure with encryption in transit, encryption of stored access tokens, access controls and backups;
  • use only the sub-processors listed in our Privacy policy, and tell you before adding new ones so you can object;
  • help you answer requests from people exercising their rights, and tell you without undue delay about a personal data breach;
  • delete the data when you disconnect the account and ask us to, or when you close your account, except where law requires us to keep it;
  • make available the information you need to show compliance, and allow reasonable audits.

Availability and changes

We work to keep DMagical running at all times and send queued replies once a problem is fixed, but we do not promise uninterrupted service. We may improve or change features. If we remove something important you pay for, we will tell you in advance and you can cancel with a refund of the unused part.

Liability

To the extent the law allows, we are not liable for indirect losses such as lost profits or lost data, and our total liability in any 12 months is limited to what you paid us in those 12 months. Nothing here limits liability that cannot be limited by law, or your rights as a consumer under mandatory law.

Ending the agreement

You can close your account at any time in Settings. We can end the agreement with 30 days' notice, or immediately if you seriously break these terms. After closing, your data is deleted as described in the Privacy policy.

Law and disputes

Norwegian law applies. Disputes go to the courts of Tromsø, unless mandatory consumer law gives you the right to use the courts where you live. We would rather sort things out directly first: support@dmagical.com.